TERMS OF SERVICE
1. Interpretation and Definitions 1.1 In these Terms of Service ("Terms"), unless the context otherwise requires: "Agreement" means the Service Agreement or Statement of Work executed between the parties "Client" means the natural or legal person engaging DOBIL MARKETING LTD for Services "Confidential Information" means all non-public, proprietary, or sensitive information disclosed by either party "Deliverables" means the tangible work product specified in the Agreement "Intellectual Property Rights" means patents, copyrights, trademarks, trade secrets, and all other proprietary rights "Services" means the digital marketing services described in Section 3 "Working Day" means Monday to Friday, excluding bank holidays in England and Wales 1.2 References to statutory provisions shall be construed as references to those provisions as amended or re-enacted from time to time. 2. Company Particulars DOBIL MARKETING LTD Company Number: 17302630 Registered Office: Office 1353, 85 Dunstall Hill, Wolverhampton, WV6 0SR, United Kingdom Director: Mr. Angel Gabriel Henao Bolanos Contact: ceo@dobilmarketing.com | +44 07537 169556 | +44 12140 91540 3. Scope of Services DOBIL MARKETING LTD provides the following professional services to corporate clients: 3.1 Search Engine Optimisation (SEO) Technical SEO audits and remediation On-page optimisation: metadata, content architecture, internal linking Off-page optimisation: digital PR, authority building, backlink acquisition Local SEO: Google Business Profile management, citation building 3.2 Paid Media Management (PPC) Google Ads campaign architecture and management (Search, Display, Shopping, Performance Max) Meta Ads management (Facebook, Instagram, Messenger, Audience Network) LinkedIn Advertising for B2B verticals Amazon Advertising for e-commerce clients Continuous bid optimisation, budget pacing, and A/B testing 3.3 Social Media Management Platform strategy and content calendar development Creative direction and copywriting Community management and social listening Influencer identification and partnership management 3.4 Content Marketing Editorial strategy and content pillar development Long-form content production (blog articles, white papers, case studies) Website copy and landing page optimisation Email marketing programme design and execution 3.5 Marketing Analytics and Intelligence Dashboard configuration and KPI framework development Monthly performance reporting with strategic recommendations Attribution modelling and media mix analysis Conversion rate optimisation programmes 4. Engagement Framework 4.1 Proposal and Quotation Following initial consultation, DOBIL shall provide a written proposal specifying scope, timeline, deliverables, and fees. Proposals remain valid for thirty (30) calendar days unless otherwise stated. 4.2 Service Agreement Execution No Services shall commence until: A signed Service Agreement or Statement of Work is in place The initial deposit (where applicable) has been received in cleared funds The Client has provided all necessary access credentials, brand assets, and background materials 4.3 Client Obligations The Client warrants that: All information provided is accurate, complete, and not misleading The Client has full authority to engage DOBIL and provide access to third-party accounts The Client shall respond to requests for approval or feedback within five (5) Working Days The Client shall designate a single point of contact with decision-making authority 5. Fees, Invoicing, and Payment 5.1 Currency and Pricing All fees are quoted and invoiced in Pounds Sterling (GBP) unless expressly agreed otherwise in writing. Prices exclude Value Added Tax (VAT); where applicable, VAT shall be charged at the prevailing rate. 5.2 Fee Structures Table Structure Description Invoicing Monthly Retainer Fixed monthly fee for ongoing Services Monthly in advance Project Fee Fixed fee for defined-scope engagements 50% upon execution; 50% upon completion Performance Fee Variable fee linked to agreed KPIs Monthly in arrears 5.3 Payment Terms Net thirty (30) days from invoice date Accepted methods: Bank transfer (BACS/CHAPS/Faster Payments), standing order Late payment interest: 8% per annum above the Bank of England base rate, pursuant to the Late Payment of Commercial Debts (Interest) Act 1998 Suspension: Services may be suspended for accounts exceeding thirty (30) days past due 5.4 Expenses Third-party costs (advertising spend, stock imagery, software licences, travel) shall be billed at cost plus a 15% management fee, subject to prior written approval for individual items exceeding £500. 6. Intellectual Property 6.1 Pre-Existing IP All Intellectual Property Rights in DOBIL's proprietary methodologies, frameworks, templates, software tools, and general know-how shall remain the exclusive property of DOBIL MARKETING LTD. 6.2 Client IP The Client retains all rights in its trademarks, logos, brand guidelines, proprietary content, and customer databases. 6.3 Assignment of Deliverables Upon receipt of full payment, DOBIL hereby assigns to the Client all Intellectual Property Rights in the Deliverables, save for: DOBIL's underlying methodologies and tools Third-party assets subject to separate licence terms The right to use anonymised portfolio examples for marketing purposes, unless the Client provides written objection 7. Confidentiality and Non-Disclosure 7.1 Obligations Each party undertakes to: Hold all Confidential Information in strict confidence Use Confidential Information solely for the purpose of performing its obligations under the Agreement Disclose Confidential Information only to employees, contractors, or professional advisers with a strict need to know, bound by confidentiality obligations no less stringent than those herein 7.2 Duration Confidentiality obligations shall survive termination of the Agreement for a period of five (5) years, or indefinitely in respect of trade secrets. 8. Limitation and Exclusion of Liability 8.1 Cap on Liability Subject to Section 8.3, DOBIL's total aggregate liability arising out of or in connection with the Agreement shall not exceed the total amount paid by the Client to DOBIL in the twelve (12) months preceding the event giving rise to liability. 8.2 Excluded Losses In no event shall DOBIL be liable for: Loss of profits, revenue, anticipated savings, or goodwill Loss of data or corruption of data Business interruption or loss of business opportunity Indirect, consequential, special, or punitive damages 8.3 Non-Excludable Liability Nothing in these Terms shall limit or exclude liability for: Death or personal injury caused by negligence Fraud or fraudulent misrepresentation Any liability that cannot be limited or excluded under applicable law 9. Term and Termination 9.1 Initial Term Retainer agreements shall commence on the effective date and continue for an initial term of three (3), six (6), or twelve (12) months as specified in the Agreement. 9.2 Renewal Unless either party provides written notice of non-renewal at least thirty (30) days prior to expiry, retainer agreements shall automatically renew for successive periods equal to the initial term. 9.3 Termination for Convenience Either party may terminate the Agreement without cause upon sixty (60) days' written notice. 9.4 Termination for Cause Either party may terminate immediately upon written notice if the other party: Commits a material breach incapable of remedy, or fails to remedy a material breach within fifteen (15) days of written notice Becomes insolvent, enters administration, or ceases business operations Engages in conduct that brings the terminating party into disrepute 9.5 Consequences of Termination Upon termination: The Client shall pay all fees incurred up to the termination date DOBIL shall deliver all completed Deliverables for which payment has been received Each party shall return or destroy all Confidential Information Provisions intended to survive termination shall remain in full force 10. Governing Law and Jurisdiction 10.1 These Terms and any Agreement shall be governed by and construed in accordance with the laws of England and Wales. 10.2 The parties irrevocably submit to the exclusive jurisdiction of the courts of England and Wales. 10.3 Prior to litigation, the parties shall attempt to resolve disputes through good faith negotiation and, if necessary, mediation under the Centre for Effective Dispute Resolution (CEDR) Model Mediation Procedure. 11. General Provisions 11.1 Entire Agreement: These Terms, together with the applicable Agreement, constitute the entire agreement and supersede all prior negotiations. 11.2 Severability: If any provision is held invalid, the remainder shall continue in full force. 11.3 Waiver: No waiver shall be effective unless in writing. No failure to enforce shall constitute a waiver. 11.4 Assignment: The Client may not assign without DOBIL's prior written consent. DOBIL may assign to an affiliate or successor. 11.5 Force Majeure: Neither party shall be liable for failure due to events beyond reasonable control, including acts of God, war, terrorism, pandemic, or failure of telecommunications infrastructure. 12. Notices All notices shall be in writing and delivered to: DOBIL: Office 1353, 85 Dunstall Hill, Wolverhampton, WV6 0SR, UK, or ceo@dobilmarketing.com